SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …
Advance SEO – Latest Advance SEO Blogs | DMA SEO Company
Advance SEO is a set of techniques that requires expert analysis & in-depth technical knowledge. Read our Advance SEO blogs to master concepts in SEO.
Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a user sees in search results, and it’s also one of the most important factors that Google uses to determine the topic of a page. This makes titles essential to SEO, and this article covers both why you need great page titles and how to create them.
What’s the (SEO) purpose of a page title?
The purpose of your SEO title is to make people click on it, come to your website and read your post or buy your product. If your title is not good enough, people will ignore it and move on to other results. So, there are two goals that a good title must achieve:
- it must help you rank for a keyword;
- it must make the user want to click through to your page.
Google uses the CTR (click-through rate) when deciding how relevant you are for a specific keyword. Even if you’re initially ranking well, but nobody is clicking on your result, your rankings might deteriorate over time. The opposite is also true. At first, you may be positioned lower in the search results. But, if your title gets people to click on it, Google will notice. Consequently, over time, your rankings may improve. So, in the long run, the page title has a direct influence on your ranking.
Now that you know about the importance of SEO titles, you’ll be pleased to know that Advance SEO can help you craft them. In its SEO analysis, the plugin checks two crucial aspects of the SEO title: the width of your title, and whether you use your keyword.
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal …