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SEARCH ENGINE OPTIMIZATION (SEO)
At Web Destiny, the best digital marketer in India, we offer comprehensive SEO services to help your business improve online visibility and enjoy increased ROI. As a digital marketing company, we know how important it is for businesses to optimize their websites and, therefore, we have been making available affordable SEO services for nearly a decade now. Whether you already have a website or building one, it is imperative that you employ SEO strategies in this digital era in order to get to the first page of SERPs and drive targeted traffic to your website. We are a top digital marketing company that specializes in implementing SEO practices that will organically grow your page rankings.
SEARCH ENGINE MARKETING (SEM)
SEM has a key role to play in any digital marketing campaign. This online marketing strategy envisages the promotion of your website with a view to increasing its visibility in SERPs. SEM advertisements are enabled by the major search engines such as Google, Yahoo, and Bing. Web Destiny, a reliable digital marketing company, specializes in implementing Pay-Per-Click (PPC) campaigns that form part of the “Paid Search” strategy. Our SEM services are unique and provide verifiable results to you. We continually update ourselves with the changes in search algorithms implemented by the search engines to provide the best digital marketing service to you.
SOCIAL MEDIA MARKETING
Facebook, Twitter, LinkedIn, and Instagram, among many other networks, are part of the daily life of billions of people around the world. Over 2 billion people (that is more than 25 percent of the world population) are Facebook users. This means that your target audience will also be present in one or more of the social networks. If your business is not putting posts on Facebook or trending on Twitter or sharing photos on Instagram, then you are not in tandem with the times. However, we can help you tap the potential of the social media networks as we offer Facebook, LinkedIn, and Twitter marketing and advertisement services separately as well, depending on where your audience spend more time.
360-DEGREE DIGITAL MARKETING
This is the most popular and trending marketing philosophies as of now. The 360-degree strategy is all about making use of a broad or all-encompassing view of your business’ entire customer acquisition journey right from visitor to buyer status, across multiple touch points and devices. As one of the best digital marketing service providers in India, our 360-degree digital market offering includes all the basics pieces of the whole puzzle such as Website, SEO, PPC, Content, Customer Communications, Social media, Nurturing of inbound leads, and Outbound Email, among others.
Google AdWords, an online paid adverting program offered by the search engine major Google, help you to create custom ads and reach across to your target audience quickly and drive traffic to your website. As a trusted digital marketing company, we include Google AdWords as one of the strategies in consultation with you. A Google Ads that is well managed generates leads and improves your sales over time. At Web Destiny, our Google Ads experts manage your account by targeting the keywords that have the potential to drive buyers to your website.
BRAND AND REPUTATION MANAGEMENT
As the best digital marketer in India, Web Destiny takes pride offers high-quality brand and reputation management services which will help you in creating long-term relationships with your customers. This, in turn, boosts and maintains the online reputation of your brand.
EMAIL MARKETING AND CLIENT MANAGEMENT
Digital marketing experts acknowledge the fact that email marketing still has a role to play in helping online businesses improve their sales developing long-lasting relationships and realize better ROI. At Web Destiny, a trustworthy digital marketing company Cochin, we implement personalized, segmented, and well-targeted email marketing campaigns to actualize the desired conversion outcomes. Our team of professionals makes use of proven tools and strategies to run campaigns and track results.
We are a digital marketing company and we understand the importance of content in driving growth. Typically, buyers are self-directed. Content has the power to provide answers to their questions and direct them to find the right solutions to their problems. Our content marketing experts in helping businesses like yours determine how to take your audience from prospects to buyers. As a reputed digital marketing agency, we essentially create signals across the Internet to build the credibility and authority of your business with your audience. This, in turn, helps SEO efforts and more traffic.
In today’s world, people prefer to watch videos rather than wasting time reading lengthy content on various aspects. It is important that you create interesting videos to satisfy your customers’ needs, but that alone will not get you the desired results. As an experienced team of digital marketing professionals, we understand that the implementation of YouTube marketing campaigns is important to driving traffic to your website. We achieve better search results for you on this social network by effectively enhancing the searchability of your videos by various means.
DIGITAL MARKETING EXPERTS IN KOCHI (COCHIN),ERNAKULAM, KERALA
There is nothing new about email marketing. It is a tried and tested strategy and it continues to be extremely effective even today. Here are a few reasons as to why you should this strategy for your business:
- Billions of people make use of email applications
- 91 percent of users go through their emails on a daily basis
- 86 percent of users are happy when it comes to receiving promotional emails from those companies they often do business with
- One-third of consumers have bought products/services via promotional emails
- For every Re. 1 spent on email marketing, the return on investment on average is Rs. 44
The fact of the matter is that your customers are also checking their email accounts every day and you can employ the email marketing strategy to grow your business. They are also not averse to receiving promotional emails from you. However, they will entertain your emails only if you provide valuable content through them. As a reliable email marketing agency, we at Web Destiny can help you in creating emails that your audience would love to receive.
Experts at Web Destiny, the best email marketing company in India, will help you speed up the sales cycle for your business as it is our professed mission is to effectively contribute towards moving your prospects from wherever they are in the sales funnel to the next stage. As part of the email marketing effort, we will help you send emails that effectively motivate your audience to buy products and services form you. Our email marketing services also include crafting engaging newsletters so that your brand stays at the top of the minds of your audience all the time. Further, we have the experience and expertise to create email automation sequences or “drip campaigns” so as to ensure a systematic flow of mails to your email marketing leads.
HOW OUR EMAIL MARKETING SERVICES WORK
Conceiving A Strategy
As one of the top email marketing companies, the first thing that our experts will do is the development of an email strategy for your campaign so that the “who, when, what, and how” are clearly defined. Then, we will research your audience in order to determine as to who we should target and design a content strategy so as to convey right information about your brand and have a clear idea as to how well we can add value. Finally, we will make firm decisions as regards the frequency at which emails have to be sent and how the leads would be directed to take the next step.
Development of Lead Magnets
The next in the process is formulating a strategy for developing your email list. It involves the development of lead magnets or offers to incentivize users to share their email addresses with you. It is important to offer something of value in exchange. Otherwise, they will not share their emails with you. Some of the lead magnets that can be considered are free guides, checklists, eBooks, and quizzes, among others. We will work very closely with you in order to develop lead magnets that have the ability to attract more people to your business.
Implementation of Website Call-to-Action Facilitation Options
The next step of our email marketing service is the implementation of call-to-action facilitation options on your website for the purpose of promoting your lead magnets. As an experienced email marketing agency, we know that call-to-actions are essential to convert the visitors to your website into your email subscribers. Some of the call-to-action options that we would employ are floating headers, sidebar forms, and website pop-up forms, among others.
Running Advertising Campaigns
Depending on the nature of your business, we will also recommend running lead magnets advertising campaigns as part of our email marketing service to speed up the process growing your email list. We will make use of the search engine or social media advertising services for this purpose. This helps to generate even more subscribers. Users will be directed from the advertisement to a customized landing page to enable them to opt-in to be added to your email list.
Selection of Email Marketing Software
As the best email marketing company in India, experts in our team at Web Destiny will provide you with recommendations as to which software would work best for your business. We will help you not only in selecting the right software but also in implementing it so that you are in a better position to receive leads as well as send emails. If you have already identified the best software for your business, we will facilitate the integration of the tool with your business.
Creation of Email Newsletters
Marketing specialists in our team will design newsletters by following all the specified best practices to ensure their deliverability and open, click-through, and conversion rates. The newsletters may include blogs, case studies, and information about upcoming events, among others, that are related to your business, industry, or products and services.
Maintenance of Your Email List
As one of the trusted email marketing companies in the country, we include email list maintenance as well into our email marketing services. It is crucial to remove subscribers who are not with you at all from the email list. This is because it negatively impacts the deliverability of your emails. In other words, you will just end up in the spam folder if your email list is not good enough. We will continuously monitor the engagement of the subscribers and ensure that you have a highly engaged group.
Submission of Email Marketing Reports
We will provide you with reports on a monthly basis to give you a clear idea as regards the performance of your campaign. Some of the key metrics that we look at include the number of subscribers, and open, click-through, and conversions rates. We will conduct a review at our end, analyze the performance, and then recommend actions required to improve the campaign’s performance.