The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
Advance SEO – Latest Advance SEO Blogs | DMA SEO Company
Advance SEO is a set of techniques that requires expert analysis & in-depth technical knowledge. Read our Advance SEO blogs to master concepts in SEO.
Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a user sees in search results, and it’s also one of the most important factors that Google uses to determine the topic of a page. This makes titles essential to SEO, and this article covers both why you need great page titles and how to create them.
What’s the (SEO) purpose of a page title?
The purpose of your SEO title is to make people click on it, come to your website and read your post or buy your product. If your title is not good enough, people will ignore it and move on to other results. So, there are two goals that a good title must achieve:
- it must help you rank for a keyword;
- it must make the user want to click through to your page.
Google uses the CTR (click-through rate) when deciding how relevant you are for a specific keyword. Even if you’re initially ranking well, but nobody is clicking on your result, your rankings might deteriorate over time. The opposite is also true. At first, you may be positioned lower in the search results. But, if your title gets people to click on it, Google will notice. Consequently, over time, your rankings may improve. So, in the long run, the page title has a direct influence on your ranking.
Now that you know about the importance of SEO titles, you’ll be pleased to know that Advance SEO can help you craft them. In its SEO analysis, the plugin checks two crucial aspects of the SEO title: the width of your title, and whether you use your keyword.
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines